The brand’s architecture

The Saigon water brand was structured into 3 levels :

Level 1: Corporate Brand
Saigon Water is a Corporate brand, which represents all businesses/activities of the company, with a commitment to “Dedicate to community water infrastructure project through total solution and bring sustainable values to the company”

Level 2: Strategic Business Unit (SBU) brand, which represents each core business unit of the company : (1) Investment , (2) Engineering service , (3) O&M service .

Level 3: Specialty Brand which represents sub-SBU ,such as Saigon Dankia2- Dalat .